Olivades: the Pride of Provence
"They have set a goal:
to perpetuate the ancestral art of printing on fabrics in le Sud de la France, while evolving and adapting it to the present day."
The Olavides story starts in 1818, when a company of printers formed in the village of Saint-Étienne-du-Grès to create distinctive printed fabrics, a Provençal specialty with origins dating back to the 17th century. Today, Olivades carries-on the tradition—combining longstanding techniques with fresh designs—and now works with contemporary artists such as Nathalie du Pasquier to create fresh styles for the modern world.
Still manufactured in the South of France, Olivades remains the foremost contemporary producer of traditional étoffes imprimées (printed fabrics), and the last Provençal factory continuing this storied craft, which first blossomed in France more than four centuries ago, when woodblock-printed tissus arrived in Marseille via eastern trade routes.
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